Brewpub & restaurant · Greenwood Village, CO
Concept projectDitch Rider Brewing & Kitchen
A brewpub site that answers "what's pouring, is the patio open, and can I get food?" in one look, with a live tap list, a flight builder, and pickup ordering.
The goal
Most brewery sites have a PDF menu and an outdated tap list. This concept treats the website as the front of the taproom: what's on right now, what goes with it, whether the patio is open, and how to take some home.
Design decisions
The tap list is the homepage
Seventeen beers with style filters, an ABV slider, pour prices, and keg levels, so "kicking soon" means something. Each glass is tinted to the beer's actual color.
Built on Colorado rules
Brewpubs must sell food, so every dish is paired with a beer. Beer can't be shipped, so to-go is pickup only with ID checked. The age gate covers only the beer pages, so families can still see the menu.
A look of its own
Named for the riders who ran the High Line Canal. Condensed sign-painter type, stout and kraft neutrals, a brick-red accent, and procedurally generated can labels for every beer.