Framing & siding contractor · Denver, CO
Concept projectHelix Frame & Siding
A contractor site with an interactive design studio: homeowners repaint the siding, trim, and deck on a real house before asking for an estimate.
The goal
Siding is a visual decision, and homeowners struggle to picture colors from a swatch. This concept turns the website into a sales tool: customers try colors on a real photo, and the estimate form picks up their choices.
Design decisions
Let customers play
A design studio repaints just the siding, gables, or trim on a real project photo. Sky, brick, and landscaping stay as photographed.
Estimates that carry context
The estimate form reuses the customer's design choices, so the first conversation starts with a clear scope.
Show the process
Blueprint and plan-sheet pages show the planning behind the work, which builds trust before the first call.