Framing contractor · Aurora, CO
Concept projectSummit Frame & Build
An editorial, magazine-style site for a family-run framing crew, built to make a trade business look as premium as its work.
The goal
Most framing companies have a phone number and a few photos online. This concept shows how a small crew could stand out to custom-home builders and homeowners with a site that feels like a high-end design magazine and still gets straight to "request an estimate."
Design decisions
Lead with the work
A full-screen drone video of a house going up opens the site. Visitors see the craftsmanship before they read a word.
Editorial typography
A refined serif paired with a clean sans gives the crew a premium voice that stands apart from typical contractor sites.
Before & after proof
Case studies use a draggable before/after slider that works with a mouse, a finger, or the keyboard.